My role as marketing manager at Askov Finlayson was to act as a one-man marketing team at a small business. I drafted and managed the brand marketing calendar, created and published all social media content, photographed lifestyle visuals and ecommerce product shots, wrote countless lines of copy, designed print and digital ads, planned events, managed media relations, and many other duties as assigned. If I didn’t know how to do something, I had to quickly learn how to do it well.
Featured campaign: Small Footprint, Big Impact. Instead of having a sale on Black Friday, we wanted to give back. Our belief was that our customers would have more motivation to shop with us during the busiest weekend of the year if they knew they were they were making a positive impact with a good cause. So in lieu of deep discounts, we donated a portion of all sales to Climate Generation, a nonprofit partner that uses education to battle climate change. The result was one of the company’s biggest weeks to date, both in regard to sales and dollars donated. We knew our customers well.